New digital technologies have fundamentally reshaped marketing theory and practice in the last decade alone. Technology has changed the modes of communication through which businesses engage with consumers. For example, the saturation of smartphones globally has enabled location-based messaging and reciprocal communication from consumer to brand. Also, the ubiquity of video content has promulgated rich, native advertising programs catered specifically to a specific geographic or psychographic profile. The global acceptance of these new technologies combine with social networking has enabled networked based predictive modeling that allows for new forms of targeting and referral strategies. Now we can target and communicate with an audience based on the behavior and preferences of the consumer and in turn their peers. The opportunity is immense if taken advantage of!
Let Sync lead your business into the ever-changing frontier of data and digital marketing!